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SEO, Google Shopping Ads & Email Marketing
Increase Organic & Paid Traffic of website via SEO & PPC
About the project
Client
USA Based eCommerce Store
Role
SEO, PPC and Email Marketing Expert
Serivce
SEO | PPC | Email
Duration
4 Month
Project Preface
A USA-based eCommerce company sought expertise in strengthening its digital presence through strategic marketing and enhanced website optimization. The primary objective was to increase online sales, improve search engine visibility, and maximize the return on ad spend (ROAS).
As part of the project team, I worked on driving success in both SEO and PPC campaigns while integrating email marketing strategies to boost revenue.
Project Challenges
- Low Organic Visibility: The website was not ranking for competitive keywords, leading to limited organic traffic.
- Underperforming Ad Campaigns: Existing PPC campaigns were failing to generate a high return on investment.
- Inefficient Email Marketing: The email campaigns had low engagement and did not contribute significantly to revenue.
- Limited Data Insights: A lack of actionable insights from campaigns made it difficult to optimize performance.
Solution to Project
Comprehensive SEO Strategy:
- Conducted in-depth keyword research, identifying over 3000 high-potential keywords.
- Implemented on-page and off-page SEO strategies, including content optimization, link-building, and technical improvements.
- Enhanced local SEO efforts to target regional markets effectively.
Optimized Google Shopping Ads:
- Designed and executed high-performance shopping ad campaigns targeting key product categories.
- Optimized ad copy, bidding strategies, and product feeds for better visibility and CTR.
- Regularly analyzed campaign performance and refined strategies to maximize ROI.
Email Marketing Campaigns:
- Developed engaging email marketing strategies, resulting in a +30% contribution to total sales.
- Achieved an average click-through rate (CTR) of 1.3% through personalized and targeted campaigns.
Data-Driven Insights:
- Utilized analytics tools to monitor and refine campaigns continuously.
- Provided actionable insights to improve the efficiency of all marketing channels.
Project Results
- SEO Success: Ranked over 3000 keywords, resulting in a +318.61% increase in organic traffic.
- PPC Excellence: Google Shopping Ads contributed to a +542.20% increase in ROI.
- Email Marketing Impact: Email campaigns achieved a +30% boost in total sales and an average CTR of 1.3%.
- Revenue Growth: Combined efforts significantly elevated overall revenue, establishing the company as a dominant player in its eCommerce niche.
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